https://tma.socsci.uva.nl/23_2/ochoa.pdf
This journal speaks about Medellín, Colombia, and how bodies are viewed and seen differently, and it was written by Ana María Ochoa. There is an ideal of western body types of being in a thin body and it happens more in the richer parts of the country however even though there is a change in how people view the world and it is seen in a more global perspective there are still different standards in different countries, this has lead to there being a lot of problems in how young women see their bodies and in their health especially when it comes to countries in Latin America were the ideal has started to change into the idea of being as thin as possible. This is thought to be happening because of the way bodies are understood in the United States and Europe, and the body images seen there. In Medellín, this is considered the ideal body, and it is valued; people depend on it for their sense of self-worth as persons. However, the controversy is that curves are also valued and important, which leads to extreme practices among many girls in Medellín. In this article, they discuss treason and why it occurs, including factors such as political and gender inequality and community pressure in this city.
The main people who suffer from pressure are mostly adolescents, and the ideas are shared in similar ways all over the world, especially in Western society. The way this is sent into the world shapes the exercise and eating habits girls adopt. In Colombia, it is assumed that the pressure that young girls feel is because of American and European beauty standards, and that is why they want to achieve extreme thinness. This might be somewhat true; there is more to it in the background, such as political and gender norms. Body dissatisfaction is most common in richer countries, especially in Western societies. Girls want to achieve extreme thinness, and boys want to appear extremely masculine. Studies have shown that there has been an increase in eating disorders in countries such as Japan, Malaysia, and China, and there have been similar studies done in Fiji, where being fat is seen as a positive result of love and support. Studies have shown that women who start to see the Western media have higher levels of body dissatisfaction. There is also a shift toward a more Western way of life in countries such as Iran and Tunisia. However, things are seen differently in different countries, such as the fact that Hong Kong anorexics do not believe that it is because of fat shaming but because of the suffering they get through bloating and having little to no appetite. In places like San Andres and Belize, it is very uncommon for people to strive for extreme thinness; their ideal body is the Coca-Cola-shaped body. Eating disorders and their symptoms differ across cultural settings.
Being thin is often considered the ideal for girls, as it signifies beauty, health, success, and self-control. Something that is very surprising is that girls in Latin America have a higher level of body dissatisfaction than girls in the European country of Spain. This is mostly based on the media and the idea that what is considered attractive is normal and should be easily achievable.
Colombia, as a country, has very specific beauty standards; women in Colombia are expected not just to be thin but also curvy, meaning large breasts, a flat stomach, and thick hips. There is also a lot of value placed on people with European features, such as light hair, light eyes, and being tall. This is not the reality of most women in Colombia, which leads to girls being very critical and feeling severely insufficient in their bodies.
Ana Maria Ochoa conducted research on high school girls in Medellín between 1999 and 2000 to better understand how they viewed their bodies and body image. The way she conducted this investigation was through interviews, focus groups, observations, and the stories the girls shared. There was a range: some girls did not care much about their appearance, while others were very focused on dieting and losing weight. A common belief among some of them was that having what was considered the right body would make them more worthy and better accepted by society, especially if they were more attractive to boys.
Medellín is considered the fashion capital of Colombia, and beauty, modeling, and appearance are highly valued in society. There has been a shift in traditional family and social values driven by social media and modernization, making society even more focused on appearance, status, and competition, so most girls feel even more pressure as young girls.
Medellin and Colombia have a strong culture of modeling, celebrities, and beauty queens, which influences girls in Medellin. Many girls compare themselves to these figures whose job it is to look this way, and they feel as if they don’t look similar enough. According to the girls who were interviewed, they believed that men have a preference for women who are thin but still have curves, and these are considered perfect bodies. This leads to girls feeling pressured to complete diets, exercise, and change their natural body shapes in order to gain social approval and the male gaze.
Many of the girls who took part in this research followed unhealthy diets to lose weight; some skipped meals and ate only certain foods they considered healthy, such as fruit, and counted calories very obsessively. For a lot of the girls, eating less became a form of discipline and self-control, and on the other hand, eating too much made them feel weak or guilty. These extreme habits caused several health concerns and physical effects, such as dizziness, headaches, stomach discomfort, and an obsession with food.
The only reason why people feel this pressure is not only from the media but also from family, friends, and teachers. Some girls were insulted by their brothers, mothers, and classmates. Mothers want their daughters to look as perfect as possible and comment on their daughters’ bodies to try to improve their appearance. They also saw how men mostly treated and judged women because of the way they look, but men feel less pressure and are less critiqued.
Excessive is another method used to achieve the dream body. The belief that they needed to be thin while still having muscle led girls to spend hours at the gym, scared of gaining weight or looking flabby. Excessive is not just about health in Colombia, but about being accepted by society and following the status quo.
There is also a very large culture when it comes to plastic surgery, and it is accepted in Medellin, with the most common being breast implants and liposuction in order to have the perfect bodies, which is seen as normal. Surgeries are planned by girls at a very young age, and sometimes they are gifts from parents for important birthdays. Even though it has the nickname of “Silicon City”.
There are a lot of girls with lower socioeconomic status (SES), who are also considered, who come from poorer backgrounds and have a different or lower economic position. When people are attractive, they think it will help them get better partners, jobs, and a better life in general. Most of these girls from lower economic backgrounds sometimes face a lot of backlash because of where they live, which forces them to look well-presented and always as perfect as possible, as part of survival.
There is also a Narco-Asthetic culture because of the drug trafficking history in Medellin, which has had an influence on the different beauty standards. One can see a high value placed on curves and cosmetic surgery, as well as a way of life that emphasizes being very showy in what you do and what you own. The television and the media glamorize this lifestyle, leading young girls to believe they need to reach this level to achieve success and security.
In Colombia, there are beauty vs. Beauty contradictions: it is a message that comes from both sides of society.: Health is very important to stay healthy,, but there is also the extreme pressure to stay thin and look attractive. This leads to a lot of girls taking part in unhealthy diets and having different surgeries in order to get to this level, and this really leads to this contradiction that you have to be healthy but thin at the same time.
In this article, at the end, we see that there is a social construct in Medellin, influenced by the media, gender expectations, and inequality, that ties together in the culture and exposes young girls to an impossible beauty standard. There are some girls who are able to deal with this and can deal with the pressure from other girls, who end up with health issues and are not able to deal with it well, resulting in body obsession. Girls who come from a lower socioeconomic background don’t feel that it is just about appearance, but it is about being accepted by different levels of society.